What consistent posting is worth, using conservative, real-world minimums
A leading marketing and communications holding company using Promptur to build a consistent LinkedIn presence across its marketing team and leadership.
The situation
WPP Canada’s marketing department and C-suite wanted a steady stream of authentic, on-camera content for LinkedIn, without adding production time or a video crew to already full schedules.
What they’re doing
Marketing team members and executives open the app, get questions built specifically for WPP’s business and audience, and record their answers directly on their phones. No scripts, no shoot days, no editing.
The result
WPP Canada is actively producing and posting content through Promptur today, building a real, ongoing presence on LinkedIn from the people inside the company, not an agency or a production budget.
Kevin Johnson
CEO, WPP Canada
SMB Results. 60 Days. Owner Posting.
One small business owner, one phone, zero paid media, and zero production team. Every metric below came from real posting through Promptur over sixty days, broken down platform by platform.
| Platform | Posts | Total Views | Likes | Comments | Shares | Highest Single Post |
|---|---|---|---|---|---|---|
| TikTok | 150+ | 185,700 | 2,800 | 1,000 | 102 | 17,000 views |
| YouTube | 151 | 81,700 | 295 | 57 | 4 | 1,578 views |
| 65 reels | 21,942 | 604 | 698 | 3,154 views | ||
| TOTAL | 366+ | 289,342 | 3,699 | 1,755 | 106 | 17,000 views |
| Platform | Over 1,000 Views | Over 2,000 Views | Over 3,000 Views | Watch Time | Profile Views / Reach | Est. Media Value (at $6 CPM) |
|---|---|---|---|---|---|---|
| TikTok | 10+ | 9+ | 5+ | 688 | $1,114 | |
| YouTube | 9 | 5 | 0 | 152.3 hrs | $490 | |
| 5 | 2 | 1 | 36,416 reached | $132 | ||
| TOTAL | 24+ | 16+ | 6+ | 152.3 hrs | 37,104+ | $1,736 |
TikTok: 99.3% of views came from the For You page, meaning almost none of it came from existing followers. Instagram: 98.3% of accounts reached were non-followers.